Exploring the role of the Ho Chi Minh Communist Youth Union in guiding youth's ideals in the digital space
Keywords:
Youth union, Digital space, Ideal orientation, Vietnamese youth, Youth policyAbstract
In the context of profound digital transformation and the explosion of social media, guiding young people towards revolutionary ideals has become an urgent requirement for the work of the Youth Union. This study aims to explore the role of the Ho Chi Minh Communist Youth Union in guiding young people's ideals in the digital space, thereby evaluating the effectiveness of communication methods, the level of influence, and the digital capabilities of Youth Union officials. A combination of quantitative and qualitative research methods was used, with a survey of 209 young people from various groups, including Youth Union members, students, Youth Union officials, and independent youth, along with 17 semi-structured interviews with Youth Union secretaries, media experts, and policymakers. The results show that the majority of young people highly appreciate the role of the Youth Union in spreading positive values, inspiring dedication, and strengthening faith in socialist ideals through digital platforms such as Facebook, TikTok, and Zalo. However, the study also points out limitations in digital communication capacity, content creativity, and two-way interaction mechanisms. Therefore, the article recommends improving the digital transformation strategy in the Youth Union's work, developing a “Digital Citizen of the Youth Union” model to adapt to the digital age and enhance the effectiveness of ideal orientation for Vietnamese youth today.
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