Impact of globalization on traditional Indian culture
DOI:
https://doi.org/10.64171/JSRD.3.2.48-51Keywords:
globalization, Indian culture, westernization, cultural change, tradition, modernization, media, family structure, consumerism, cultural identity, IndiaAbstract
Globalization is one of the key processes changing the way communities grow up for decades to come. Globalization intensified in India following economic liberalization measures of 1991 which allowed rapid development, technological progress, increased foreign trade and exchange of culture across borders. Although globalization has allowed the scope of development and modernization, it has also had a great impact on traditional Indian culture. Indian society, founded in religious and familial traditions and whose main assets were the community spirit of the people, regional languages, traditional arts and indigenous methods, has experienced radical changes in response to the globalization of the world. This paper will analyze the effects of globalization on traditional Indian culture including alteration in family structure, linguistic aspects, food and dressing pattern, festive culture, media, educational system and indigenous culture. It also reveals the good side of the process of globalization i.e., in the way it helped the world know about India i.e., Indian Culture, Yoga, Ayurveda, food and cinema. At the same time, it talks about cultural homogenization, westernization, consumerism and the loss of local tradition as pressing issues. According to the research, globalization is neither a total bad thing, nor good for the Indian culture. Instead, it fostered an exchange of contemporary cultural values where traditional and modern are in conflict, they also adjust to each other. Retain cultural heritage while navigating to be globalised the challenges for contemporary India still poses one of the biggest challenges facing today's India.
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