GEN-Z’s perception: From job seekers to job providers
DOI:
https://doi.org/10.64171/JSRD.5.S2.251-255Keywords:
Generation Z, Entrepreneurship, Entrepreneurial intention, Business ownership, Digital literacy, Youth entrepreneurshipAbstract
The entrepreneurial atmosphere is going through a massive change as Generation Z transforms from traditional job-seeking positions to business ownership positions. This research examines the expansion of digital technology, the impact of social media and evolving socio-economic expectations that influence the employment choices of youth.
Individuals are beginning to realise that being their own boss is a very fascinating endeavour. This is particularly relevant to Generation Z. They aim not only to work for others but also to establish their own careers. What is driving their desire to pursue this? Generation Z is motivated to explore self-employment. They also have an extensive variety of technologies that make it easier to start a firm. They constantly engage on social media, observing others’ accomplishments. The purpose of this study is to better understand how these elements influence Generation Z’s perceptions of business ownership and motivation to become entrepreneurs.
This research examines how some key traits influence Gen Z individuals’ willingness to start their own enterprises. Individuals in Generation Z filled out a questionnaire to do this. The study examines Gen Z individuals’ intention to start their own businesses.
The goal of this study is to understand what motivates Gen Z to start their own business. It is a quantitative research design, with the data collected by the questionnaire distributed to young participants. As independent variables, the research examines motivation, proficiency in computers, social media utilisation, and family support; the dependent variable is the entrepreneurial target.
Data analysis is performed using descriptive statistics, reliability testing and multiple regression analysis. In addition to highlighting Generation Z’s increasing inclination for owning businesses over traditional employment, the findings should provide beneficial information to educational institutions, policymakers and organisations that encourage youth entrepreneurship and create employment.
Cronbach’s alpha was used to assess the questionnaire’s reliability, and the overall reliability coefficient was 0.973, indicating that the measuring scale had an excellent internal consistency. This shows the instrument’s great reliability for additional statistical analysis.
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