Study of main actors, flow of products, money & information in agro-processing supply chain in Jabalpur region of Madhya Pradesh

Abstract

In today’s global market, managing the entire supply chain becomes a key factor for a successful business. A consistent supply of quality raw materials for agro-processing industries is lacking in many of the regions, with inefficient handling and transportation systems. In the agro-processing supply chain, produce moves from producer to consumer via the processes of production, processing, distribution, retailing, and consumption; thus, produce moves from farmer to consumer in a domino‐like fashion. At the same time, money that consumers pay for processed agri-produces moves from consumers to producers in the reverse process, again in a domino‐like fashion from consumer to retailer to distributor to processor to farmer. Thus, the two‐sided causality that connects farmers and consumers is mediated by these two sets of domino causalities. This paper discusses the main actors and flow of products, money, and information in the agro-processing supply chain of Jabalpur District.