KOTHARI, V.; MANGLANI, J. A study on the effectiveness of social media marketing on consumer behaviour in Mumbai. Journal of Social Review and Development, [S. l.], v. 5, n. Special Issue 1, p. 286–291, 2026. DOI: 10.64171/JSRD.5.S1.286-291. Disponível em: https://dzarc.com/social/article/view/1104. Acesso em: 16 jul. 2026.